CITIZEN ENGAGEMENT AND MEDIA CAMPAIGN
ON CHRONIC DISEASES
Analysis and results of the launch of the beta version of REIsearch

April 2016

This report presents the first results of the Citizen Engagement and Media Campaign on Chronic Diseases that ran in February and March 2016 for the launch of REIsearch.

Coordinated by Atomium – European Institute for Science, Media and Democracy (EISMD) the Citizen Engagement and Media Campaign on Chronic Diseases was launched to create a responsible and informed multi-stakeholder debate on the issues involving thousands of European citizens, researchers, policymakers and stakeholders. It wanted to create and promote access to reliable information, increase inter-disciplinary and inter-sectoral debate and collect and analyse results to deliver to researchers and policymakers.

The campaign was developed by EISMD for the launch of REIsearch, an online tool proposed by the European Parliament and co-funded by the European Commission, created to be a bridge that connects citizens, researchers and policy makers on topics linked to the scientific research and to societal challenges that Europe will face in the years to come.

To demonstrate how the tool works and to launch the beta version of REIsearch, a campaign was run reaching out to a readership of over 8 million citizens (cumulative reach of all media partners engaged in the initiative), in ten European countries (Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, Poland, Portugal, Spain), and in seven languages (English, French, German, Italian, Polish, Portuguese and Spanish). The campaign saw the participation of nearly 60 000 Europeans and nearly 18 000 responses to the survey.

The aim of this report is twofold:

„ On the one hand it wants to present REIsearch as a tool, analyse the successes and errors done during the first campaign and evaluate the methodology in order to come up with concrete solutions for future developments.

„ On the other hand it wants to present the first citizen engagement and media campaign on chronic diseases, looking in detail at the issues at hand and analyzing the responses and perspectives given by the participants.

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