Science Communication to the General Public

“We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.” – Carl Sagan

The attention given to a good idea is an indispensable part of its success.The challenge for a competitive, innovative and creative Europe does not only affect universities and businesses, but it is a challenge for European society at large.

Research and innovation are at the top of the Agenda of the European Commission, but if we are not able to go out, to communicate with people, then that will automatically block the process of making our society more modern.

The problems that Europe will have to overcome to become a real knowledge economy reside also in an attitude and state of mind of society at large. The importance of research and innovation, of science and private-public collaborations, of risk taking and new technology needs to permeate society at large.

Today society is not a bystander of innovation but is an active part in developing the new scientists, entrepreneurs, consumers and venture capitalists. Furthermore, if we want to invest heavily in creating a knowledge society, investing in research and innovation, this has to be accepted and understood by society at large.

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Follow how Atomium Culture - European Institute for Science, Media and Democracy is developing a new ICT tool to bring science closer to society


2014 EISRI Summit

Held at the European Parliament on the 25-26 September, the 2014 edition of the EISRI Summit brought together over 200 leading thinkers to explore the relationship between science, media and democracy.



The Science Communication for the General Public is an informal group that brings togetehr practioners from across Europe who have in common the mission to communicate science to the general public.

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